We’re going on tour! Cycle Exchange is proud to announce its partnership with the Lloyds Tour of Britain—the UK’s biggest free-to-watch cycling event. As the official partner for both the men’s and women’s professional races, we’ll be on the ground supporting the nation’s cycling community at every stage.
A Huge Moment for Pre-Owned Bikes
At Cycle Exchange, we’ve been championing the benefits of buying and selling premium pre-owned bikes since 2013. This partnership marks a milestone in our journey, giving us the chance to connect directly with the UK’s vibrant cycling community—from weekend warriors to aspiring racers.
“We're absolutely thrilled to partner with the Lloyds Tour Of Britain and British Cycling,” said Matt Connelley, CEO and Founder, Cycle Exchange. “This will be a fantastic opportunity for us to connect with a broad community of cycling enthusiasts across the UK and showcase the pre owned alternative that offers quality and value with assurance and improved sustainability. The Tour of Britain showcases the very best of elite racing, and we're proud to help cyclists at every level - from grassroots community riders to aspiring competitors - access the same premium products that can fuel their own cycling journeys.”
Where You’ll Find Us
We’ll be travelling with the tour from start to finish. First up is the Lloyds Tour of Britain Women, kicking off Thursday 5 June in Dalby Forest, North Yorkshire. The four-stage route takes riders through the north of England and into Scotland, wrapping up in Glasgow on Sunday 8 June.
After that, we’ll continue with the Lloyds Tour of Britain Men, running 2–7 September across six exciting stages. At every stop, we’ll be meeting riders, chatting bikes, and sharing the Cycle Exchange story.
Darren Henry, Chief Commercial Officer at British Cycling, added:
“As we build-up to the start of the Lloyds Tour of Britain Women it is great news to be able to welcome Cycle Exchange as our latest official partners to the event, showing the continued appeal and growth of the race. We look forward to working with the Cycle Exchange team, and through the Lloyds Tour of Britain to help them connect with communities and cyclists across the UK, and their mission to help cyclists of all levels fuel their cycling journeys.”
Why This Matters for the Cycling Community
This partnership isn’t just about visibility—it’s about access. Access to better bikes. Access to community. And access to a more sustainable cycling ecosystem.
Expect exclusive content, behind-the-scenes footage, rider interviews, and bike tech insights from each stop along the tour. We'll also be capturing all the excitement on our social channels and website, so you can follow the action whether you’re roadside or riding from home.
Come Ride With Us
Want to ride the same roads as the pros? You’ll get your chance at the Lloyds Tour of Britain Family Cycling Festival in Glasgow on 8 June. It’s free, fun, and a rare opportunity to cycle a closed-road circuit used by the world’s best.
Follow the tour, meet the team, and explore premium pre-owned bikes at Cycle Exchange.
Tour Dates:
Women’s Race: 5–8 June 2025
Men’s Race: 2–7 September 2025
Family Cycling Festival: Sunday 8 June, Glasgow
