{"product_id":"fire-ignite-2021-54","title":"Fire Ignite Shimano Ultegra Di2 Disc Road Bike 2021, Size 54cm","description":"\u003cp\u003eThe \u003cstrong data-start=\"124\" data-end=\"183\"\u003eFire Ignite Shimano Ultegra Di2 Disc (2021), Size 54 cm\u003c\/strong\u003e is a performance-oriented road bike built for riders who want responsive acceleration, precise electronic shifting, and confident braking in all conditions. Fitted with a premium \u003cstrong data-start=\"363\" data-end=\"406\"\u003eShimano Ultegra Di2 electronic groupset\u003c\/strong\u003e, this bike delivers ultra-smooth, reliable gear changes at the touch of a button, while \u003cstrong data-start=\"495\" data-end=\"520\"\u003ehydraulic disc brakes\u003c\/strong\u003e provide strong, consistent stopping power in wet or dry weather. Its lightweight carbon frame and fork offer an engaging, efficient ride with crisp handling that’s as at home on fast club runs as it is on hilly road rides. Designed to balance speed, comfort and control, this 54 cm model is ideal for riders seeking a capable all-round performance bike with modern tech and everyday usability.\u003c\/p\u003e","brand":"Fire","offers":[{"title":"Default Title","offer_id":56528242377081,"sku":null,"price":2495.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0217\/9868\/files\/comingsoontest_17db6a95-c8c6-4921-b2e1-676c9ac32620.webp?v=1764672814","url":"https:\/\/www.cycleexchange.co.uk\/products\/fire-ignite-2021-54","provider":"Cycle Exchange","version":"1.0","type":"link"}